The American greeting card industry is a $7 BILLION dollar per year industry ruled over by Hallmark Inc. and American Greetings Inc. and yet, a small company in Richmond, Virginia is going all-in on electronic greeting cards – The JoyConcierge LLC. Leveraging Social Engagement Simulator to decide where and how their dollars are most effectively spent brought them $58K in returns. Once you have and can maintain your customer’s attention it’s easier to close on social media, shares CEO Precious Turner.
|The Customer’s Product:||Urban E-CARDS|
|Recommended Ideal Price of :||$1.99USD|
|Recommended Conversation Topic||Mom|
|Conversation Size||33,000,000 People Engaged|
|Identified & Matched within Social Media Conversation||247,000 Ideal Customers|
|Actual Sales||29,393 Units Sold|
|Total Revenue Earned||$58,492 USD|